Showcases
Aleksandr Smirnov
Senior Product Designer from Moscow
B2 — Upper Intermediate
Mob
UGC-App: Increased activation and subscriptions
Redesign of the first UGC mobile entertainment app experience.
Personalized feed, paywall at the moment of value, and social-proof increased engagement and retention (D7 +4 pp)
Personalized feed, paywall at the moment of value, and social-proof increased engagement and retention (D7 +4 pp)
WEB
Opening an account with Gazprombank Business Online
Optimization of onboarding when opening an account and redesign on the new Fractal design system.
Funnel analysis, step reduction and tariff test without modals — fewer failures (-21 percentage points), more completions (+6 percentage points CR)
Funnel analysis, step reduction and tariff test without modals — fewer failures (-21 percentage points), more completions (+6 percentage points CR)
Mob
Closing a deposit in Sberbank Online
Redesign of the deposit closing scenario with a retention screen and alternative offers.
Added cross-selling and transparent communication — increased trust, retention and NPS (+7 points)
Added cross-selling and transparent communication — increased trust, retention and NPS (+7 points)
Mob
How the research helped simplify the selection of a safe deposit box and increase the completion of the scenario
UX research and redesign.
Filter optimization, size visualization, and new tooltips have reduced selection errors and made the process easier for users to understand.
Filter optimization, size visualization, and new tooltips have reduced selection errors and made the process easier for users to understand.
WEB
Improving the flow of opening a deposit in Sberbank Online
Users got lost when the bid decreased during the calculation step. We have added clear explanations and dynamic recalculation when choosing a debit account — it has become transparent and predictable. Result: +9 percentage points transition to the 2nd step, -26% of requests to the CC.
